Founders

Three energetic individuals with a deep passion for fashion, retail, and visual storytelling decided to combine their knowledge and creativity to build a bold and challenging retail business together.

With over four decades of combined experience in the premium, luxury, and lifestyle sectors, the team has worked together across various companies and projects. Their shared vision and mutual inspiration led them to pursue a long-held dream — to start something of their own.

One founder brought extensive retail and fashion expertise, another contributed strategic insight from years in premium branding, and the third partner added a dynamic edge with a strong background in photography and videography, having worked professionally in visual media for many years.

Thanks to their diverse skills and deep industry experience, they saw the ultimate challenge not just in launching a retail venture — but in creating and curating their own portfolio of brands.

Challenge Accepted!